Developing creative strategic video that
drives action. delivers results. builds relationships.

Marketing With High Quality Video Strategy.


Satisfied Clients


Completed Projects


Experienced Years


Of People Watch Videos Online Every Week


You run a business, and have made every effort, no matter how small, to execute your well-planned business strategy.

You are now seeking a multimedia partner to help drive your marketing strategy that will positively reflect your brand and drive sales.

You want to inspire others to action. We want to help.

Video has the power to engage your audience, shorten sales cycles, and close deals.
We are a video production company with a passion towards using video as a powerful marketing tool to help establish your professional brand, and drive customer action. We work with you in defining your target market and audience, and together create a video strategy that will help achieve a competitive advantage.

Deliver Results.

Video should be seen as an investment. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it. The greatest part about video marketing is that most businesses are able to see results during the marketing campaign.

Drive Action.

In order to drive action with your audience, you need to first identify who that audience is. Then tailor a message that will get them excited and execute the vision. Finally have the right team to strategically distribute the content and move audiences to actio

Build Relationships.

Video can provide a personal, direct and engaging connection with your audience. Trust is the foundation of conversions and sales. The whole concept of video content marketing is based on trust and building reputable, long- term and loyal relationships. 

Good video marketing comes from good strategy. And great video marketing is about effective delivery - we focus on creative marketing strategies that  engage, educate, and inspire the customer.

Strategy & Distribution

Strategy is what drives decisions in business. A strategy creates a vision and direction for everyone involved. In order to best determine the future direction of your marketing strategy, it helps to understand where you are positioned in the market. We will work together with you to determine the best strategy and distribution for your video.

Promotional Video

Videos play a particularly important role in the consumer decision-making process.  It throws light on the important features of your product or service through a visual creation. Promotional videos define your business and core values and grab the attention of your target customers. These connection help build long-lasting relationships.

Explainer Videos

The most exciting and effective way to showcase your business. Animated explainer videos are so effective because they combine audio and visual stimulus to explain a complicated product or service in a simple and digestable way that many people of different ages and backgrounds can undertand.  

Events Videos

A video of your event is generally the deciding factor in getting people to attend the next one. Video of an event can also be taken and edited in so many ways that you can have content for weeks/ years from just one event. Events provide exposure, visibility, and networking opportunities, so why not capture those moments, and share them with the rest of the world.

Live Streaming

Live streaming is the broadcasting of a real-time, live video to people over the internet. This form as a marketing strategy is no longer a novelty – live video is changing the way brands interact with their audiences. Live streaming topped 1.1 billion hours in 2019. There are more options for livestreaming than ever before. Widen your audience and get more out of your investment.


Not only can animated content be fun and eye-popping, it can also be easily customized to match your business’ identity standards. The creative freedom to mix colours, styles and motion graphics is limitless. Most people learn visually, which means animation is a great way to facilitate understanding. More and more organizations are turning to animation to reach their audiences. Will you?

One Way Up Productions is a multimedia content creation agency that focuses on portraying business’ services and products through a well thought out and executed video strategy. Our vision is to facilitate meaningful exchanges in society by bridging gaps between organizations and people through digital platforms.

The business was established in 2012 and is founded and captained by Zaheer Cassim. He and his handpicked team of professionals are positioned to value the constructive use of their skills in creativity to produce an enthralling end user experience on every project.


We work with mission-driven organizations to provide high quality video and market- related solutions to drive audience engagement and deliver successful results. 


Each member of our team is here because we want to use our skills and passion to make a positive change through delivering information. Our company values are simple, deliver quality:

  • We operate with a strong ethical code.
  • We deliver creative solutions.
  • We focus on open communication and honesty.
  • We push the boundaries.

Marketers who use video grow revenue 49% faster than non-video users. An effective video marketing strategy can increase that percentage. Some facts to demonstrate the importance of video:

  • 85% of Facebook videos are watched without sound. Making a visual impact crucial.
  • Videos up to 2 minutes in length get the most engagement.
  • Viewers retain 95% more information when they watch it in a video, than reading it in text.
  • 500 million hours of video are watched on YouTube everyday.
  • Instagram potential advertising reach is 849.3 million users.
  • 79% of marketers see Linkedin as a very good source at generating leads, with 66% using video content.

We understand that every business is different and so should your strategy. Great video strategies follow a consistent theme and promote a single or focused idea or goal. The below process has proven to help our team understand your business goal and achieve desirable results.

1. Define Goals & Set Objectives

We work with the client to determine what goals and purpose the video needs to fulfill. We then set a clear video objective.

2. Target Audience & Market Research

Your alignment with your audience can make or break the success of any marketing effort. We get to know your potential customer through extensive market research.

3. Develop Your Core Message

You want the message to resonate with your target audience, so you will want to create a message that speaks to their needs, interests and experiences, whilst running parallel to the previously defined goals. 

4. Develop Creative Idea & Video Strategy

This stage is all about the public-facing part of your video, including what your audience will see and when.

5. Outlay Storyboard & Script

With the scope well-defined, we can start digging into the script, defining how the content and features we defined in scope definition will interrelate. This helps the client visualise the end product.

6. Film, Animate, Edit and Execute

This is exciting, we are nearly there. This is where our team film, animate and edit the video to achieve the desired result. Once everything’s looking great, it’s time to execute your video.


7. Achieve Goal & Measure Success

This step helps maximize future video marketing efforts and business impact. When you analyze and apply your data, its value increases tenfold — not only did it help you measure and assess your video results, but it’ll also give you direction and clarity on your audience, marketing methods, creative prowess, and more.

In our collaborations with One Way Up, through our work at the Graduate School of Architecture, UJ and in our practice, we are always met with enthusiasm, professionalism, and thoroughness.  Zaheer and the team think widely and laterally around strange and innovative filmic approaches, and have demonstrated care and dexterity when tasked to explore these with the design team.  Nothing carries working on a set or editing better, though, than Zaheer’s excellent sense of humour. Thank-you for the work you do, and how you do it, One Way Up!

Sarah de Villiers - 

Zaheer is one of the best photographers I have ever had the privilege of working with. He is creative, talented, and has been instrumental in developing engaging content for my team’s strategic communication projects. I would highly recommend his service to anyone looking for competitive pricing, excellent customer service, and quality content.

Ahmed Makgobo - 
350 Campaigns Specialist

I have used One Way Up Productions on a few occasions, and overall I have really enjoyed working with them. The first time we worked together, I really had no idea what I was doing, and I am very grateful that I had Zaheer and the team there to help me through the process. They were able to create an amazing video that brought the story to life and was a valuable asset for the organisation! Not only is their storytelling ability fantastic, they are generally great to work with. The team is very creative, collaborative and they have a strong focus on quality. I’d definitely recommend working with them and will use them in the future.

Adam Collier - 
BlueLever Education

Vula Amehlo (previously Peermont School Support Programme) has been working with Zaheer and One Way Up Productions since 2012. Zaheers friendly and professional manner make him a pleasure to work with and he always takes the time to listen to our needs and goes the extra mile to ensure our vision comes to life.

Bronwyn Russell - 
Vula Amehlo Operations Manager

Zaheer Cassim from One Way Up Productions has always been a pleasure to work with. He is a conscientious project partner who uses his diverse creative skills to bring value to the entire project cycle. His ability to interpret a brief, and to deliver a cutting-edge final product has made him a tremendous asset to my business. He has continually impressed my clients, and I am confident that he will continue to over deliver. 

Chrissi Maria - 
Gerbera Brand Management 

Want to learn more about how your company can use video as a powerful marketing tool?

Get In Touch

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Zaheer Cassim
+27 72 900 0511

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