Developing creative strategic video that
drives action. delivers results. builds relationships.

Marketing With High Quality Video Strategy.


Satisfied Clients


Completed Projects


Experienced Years


Of People Watch Videos Online Every Week


You run a business, and have made every effort, no matter how small, to execute your well-planned business strategy.

You are now seeking a multimedia partner to help drive your marketing strategy that will positively reflect your brand and drive sales.

You want to inspire others to action. We want to help.

Video has the power to engage your audience, shorten sales cycles, and close deals.
We are a video production company with a passion towards using video as a powerful marketing tool to help establish your professional brand, and drive customer action. We work with you in defining your target market and audience, and together create a video strategy that will help achieve a competitive advantage.

Good video marketing comes from good strategy. And great video marketing is about effective delivery - we focus on creative marketing strategies that  engage, educate, and inspire the customer.

Video Production

From concept to completion we effectively produce captivating video content. We start by listening to your ideas and together, plan and  script the concept. From this point, we work our magic and film, edit, grade and post produce your masterpiece.


Our pièce de résistance, if you will. We don’t mind sounding boastful when we say it either. From 2D animation all the way to motion graphics and live action AC, we do it all. Depending on your end goal, we can come up with the right animation to solve your needs.


We provide an end-to-end podcast production service. We use our industry knowledge and expertise to produce your podcast series. We have a strong journalistic background and vast experience with the NGO sector as well as big brands.

Live Streaming

Our professional & affordable streaming and webcasting solutions enable you to broadcast your events live or on-demand to audiences of any size, from your venue to your Facebook, Twitter, LinkedIn, YouTube, Pinterest to our personalised webpages.

Graphic Design

Every facet of our productions come together with graphics design. Our designs enhance our stories covers, attract attention and ultimately lead to more clicks. Our graphics design team are able to take your products to the next level.

One Way Up Productions is a multimedia content creation agency that focuses on portraying business’ services and products through a well thought out and executed video strategy. Our vision is to facilitate meaningful exchanges in society by bridging gaps between organizations and people through digital platforms.

The business was established in 2012 and is founded and captained by Zaheer Cassim. He and his handpicked team of professionals are positioned to value the constructive use of their skills in creativity to produce an enthralling end user experience on every project.


We work with mission-driven organizations to provide high quality video and market- related solutions to drive audience engagement and deliver successful results. 


Each member of our team is here because we want to use our skills and passion to make a positive change through delivering information. Our company values are simple, deliver quality:

  • We operate with a strong ethical code.
  • We deliver creative solutions.
  • We focus on open communication and honesty.
  • We push the boundaries.

Marketers who use video grow revenue 49% faster than non-video users. An effective video marketing strategy can increase that percentage. Some facts to demonstrate the importance of video:

  • 85% of Facebook videos are watched without sound. Making a visual impact crucial.
  • Videos up to 2 minutes in length get the most engagement.
  • Viewers retain 95% more information when they watch it in a video, than reading it in text.
  • 500 million hours of video are watched on YouTube everyday.
  • Instagram potential advertising reach is 849.3 million users.
  • 79% of marketers see Linkedin as a very good source at generating leads, with 66% using video content.

In our collaborations with One Way Up, through our work at the Graduate School of Architecture, UJ and in our practice, we are always met with enthusiasm, professionalism, and thoroughness.  Zaheer and the team think widely and laterally around strange and innovative filmic approaches, and have demonstrated care and dexterity when tasked to explore these with the design team.  Nothing carries working on a set or editing better, though, than Zaheer’s excellent sense of humour. Thank-you for the work you do, and how you do it, One Way Up!

Sarah de Villiers - 

Zaheer is one of the best photographers I have ever had the privilege of working with. He is creative, talented, and has been instrumental in developing engaging content for my team’s strategic communication projects. I would highly recommend his service to anyone looking for competitive pricing, excellent customer service, and quality content.

Ahmed Makgobo - 
350 Campaigns Specialist

I have used One Way Up Productions on a few occasions, and overall I have really enjoyed working with them. The first time we worked together, I really had no idea what I was doing, and I am very grateful that I had Zaheer and the team there to help me through the process. They were able to create an amazing video that brought the story to life and was a valuable asset for the organisation! Not only is their storytelling ability fantastic, they are generally great to work with. The team is very creative, collaborative and they have a strong focus on quality. I’d definitely recommend working with them and will use them in the future.

Adam Collier - 
BlueLever Education

Vula Amehlo (previously Peermont School Support Programme) has been working with Zaheer and One Way Up Productions since 2012. Zaheers friendly and professional manner make him a pleasure to work with and he always takes the time to listen to our needs and goes the extra mile to ensure our vision comes to life.

Bronwyn Russell - 
Vula Amehlo Operations Manager

Zaheer Cassim from One Way Up Productions has always been a pleasure to work with. He is a conscientious project partner who uses his diverse creative skills to bring value to the entire project cycle. His ability to interpret a brief, and to deliver a cutting-edge final product has made him a tremendous asset to my business. He has continually impressed my clients, and I am confident that he will continue to over deliver. 

Chrissi Maria - 
Gerbera Brand Management 

Want to learn more about how your company can use video as a powerful marketing tool?

Get In Touch

11 + 8 =

Zaheer Cassim
+27 72 900 0511

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