Achieve
More
With
Video
Developing creative strategic video that
drives action. delivers results. builds relationships.
Marketing With High Quality Video Strategy.
108
Satisfied Clients
500+
Completed Projects
8
Experienced Years
78
Of People Watch Videos Online Every Week
VIDEO STRATEGY FOR BUSINESS.
You run a business, and have made every effort, no matter how small, to execute your well-planned business strategy.
You are now seeking a multimedia partner to help drive your marketing strategy that will positively reflect your brand and drive sales.
You want to inspire others to action. We want to help.
Video has the power to engage your audience, shorten sales cycles, and close deals.
We are a video production company with a passion towards using video as a powerful marketing tool to help establish your professional brand, and drive customer action. We work with you in defining your target market and audience, and together create a video strategy that will help achieve a competitive advantage.
Drive Action.
In order to drive action with your audience, you need to first identify who that audience is. Then tailor a message that will get them excited and execute the vision. Finally have the right team to strategically distribute the content and move audiences to actio
Build Relationships.
Video can provide a personal, direct and engaging connection with your audience. Trust is the foundation of conversions and sales. The whole concept of video content marketing is based on trust and building reputable, long- term and loyal relationships.
Good video marketing comes from good strategy. And great video marketing is about effective delivery - we focus on creative marketing strategies that engage, educate, and inspire the customer.
Strategy & Distribution
Strategy is what drives decisions in business. A strategy creates a vision and direction for everyone involved. In order to best determine the future direction of your marketing strategy, it helps to understand where you are positioned in the market. We will work together with you to determine the best strategy and distribution for your video.
Promotional Video
Videos play a particularly important role in the consumer decision-making process. It throws light on the important features of your product or service through a visual creation. Promotional videos define your business and core values and grab the attention of your target customers. These connection help build long-lasting relationships.
Explainer Videos
The most exciting and effective way to showcase your business. Animated explainer videos are so effective because they combine audio and visual stimulus to explain a complicated product or service in a simple and digestable way that many people of different ages and backgrounds can undertand.
Events Videos
A video of your event is generally the deciding factor in getting people to attend the next one. Video of an event can also be taken and edited in so many ways that you can have content for weeks/ years from just one event. Events provide exposure, visibility, and networking opportunities, so why not capture those moments, and share them with the rest of the world.
Live Streaming
Live streaming is the broadcasting of a real-time, live video to people over the internet. This form as a marketing strategy is no longer a novelty – live video is changing the way brands interact with their audiences. Live streaming topped 1.1 billion hours in 2019. There are more options for livestreaming than ever before. Widen your audience and get more out of your investment.
Animation
Not only can animated content be fun and eye-popping, it can also be easily customized to match your business’ identity standards. The creative freedom to mix colours, styles and motion graphics is limitless. Most people learn visually, which means animation is a great way to facilitate understanding. More and more organizations are turning to animation to reach their audiences. Will you?
One Way Up Productions is a multimedia content creation agency that focuses on portraying business’ services and products through a well thought out and executed video strategy. Our vision is to facilitate meaningful exchanges in society by bridging gaps between organizations and people through digital platforms.
The business was established in 2012 and is founded and captained by Zaheer Cassim. He and his handpicked team of professionals are positioned to value the constructive use of their skills in creativity to produce an enthralling end user experience on every project.
Mission
We work with mission-driven organizations to provide high quality video and market- related solutions to drive audience engagement and deliver successful results.
Values
Each member of our team is here because we want to use our skills and passion to make a positive change through delivering information. Our company values are simple, deliver quality:
- We operate with a strong ethical code.
- We deliver creative solutions.
- We focus on open communication and honesty.
- We push the boundaries.
Marketers who use video grow revenue 49% faster than non-video users. An effective video marketing strategy can increase that percentage. Some facts to demonstrate the importance of video:
- 85% of Facebook videos are watched without sound. Making a visual impact crucial.
- Videos up to 2 minutes in length get the most engagement.
- Viewers retain 95% more information when they watch it in a video, than reading it in text.
- 500 million hours of video are watched on YouTube everyday.
- Instagram potential advertising reach is 849.3 million users.
- 79% of marketers see Linkedin as a very good source at generating leads, with 66% using video content.
We understand that every business is different and so should your strategy. Great video strategies follow a consistent theme and promote a single or focused idea or goal. The below process has proven to help our team understand your business goal and achieve desirable results.
1. Define Goals & Set Objectives
We work with the client to determine what goals and purpose the video needs to fulfill. We then set a clear video objective.
2. Target Audience & Market Research
Your alignment with your audience can make or break the success of any marketing effort. We get to know your potential customer through extensive market research.
3. Develop Your Core Message
You want the message to resonate with your target audience, so you will want to create a message that speaks to their needs, interests and experiences, whilst running parallel to the previously defined goals.
4. Develop Creative Idea & Video Strategy
This stage is all about the public-facing part of your video, including what your audience will see and when.
5. Outlay Storyboard & Script
With the scope well-defined, we can start digging into the script, defining how the content and features we defined in scope definition will interrelate. This helps the client visualise the end product.
6. Film, Animate, Edit and Execute
This is exciting, we are nearly there. This is where our team film, animate and edit the video to achieve the desired result. Once everything’s looking great, it’s time to execute your video.
7. Achieve Goal & Measure Success
This step helps maximize future video marketing efforts and business impact. When you analyze and apply your data, its value increases tenfold — not only did it help you measure and assess your video results, but it’ll also give you direction and clarity on your audience, marketing methods, creative prowess, and more.
Want to learn more about how your company can use video as a powerful marketing tool?
Get In Touch
Zaheer Cassim
+27 72 900 0511
zaheer@onewayupproductions.com
